Children, Adolescents and the Media

Mission:

Go to CAM's own website.

 

About CAM

In the past decades, children and adolescents have become the defining users of many entertainment media and media technologies. Despite a booming media industry specifically aimed at children and young people, relatively little is known about the contents, uses, and implications of these media productions. The rapidly developing changes in young people's media environment provide an important raison d'etre for a this division within ICA that specifically focuses on the role of different media in children's and adolescents' lives.

The Children, Adolescents, and the Media (CAM) division strives to be a fruitful intellectual forum for academics from all over the world who study the role of media in the lives of children and young people. It aims to facilitate the exchange of ideas among scholars of different backgrounds and disciplinary orientations, informed by a variety of theoretical and empirical approaches.

CAM aims to cover all media and technologies aimed at and/or used by children and young people: It focuses on the production, content, uses, and reception of both print and electronic media. CAM's orientation is interdisciplinary: It attempts to draw on and contribute to communication theory, but also to psychological, sociological, cultural and critical theories. CAM's approach is multi-methodological: It welcomes all theoretical and empirical studies based on quantitative and qualitative research methods.

 

 

 

 

 

 

 

 

Announcements:

NEWS OF POTENTIAL INTEREST

New information that is relevant for the CAM membership will be updated soon. If you'd like to share calls for papers, vacancies, or other information with CAM members, please email Karin Fikkers (CAM secretary).


Children, Adolescents and Advertising

ECREA Symposium
Advertising Research ECREA Temporary Working Group
Complutense University of Madrid (Spain)
5th-6th November 2015

From the perspective of advertising, children and adolescents are highly attractive target groups. They are particularly receptive to new ideas and at the same time they are loyal to their favourite brands.

Brands already established in childhood are often used for a lifetime.

In the process of their development children and adolescents constantly look for orientation. The enticing lifestyle images advertising stages, therefore, fall on good soil. In order to find out what is "hip" mature audiences draw heavily on the younger. For advertisers children and adolescents work, as it were, as brand and product ambassadors. Of course, children and adolescents have considerable purchasing power of their own.

As a result of changing media consumption patterns among young audiences many advertisers have adjusted their strategies in targeting children and adolescents. Especially in digital media product messages are linked to popular content. No brand appealing to young audiences comes without digital "entertainment gifts": Online games, free music, movies, e-cards, screensavers, exclusive reports about stars, or new products.

Above all, the food industry is pushing this development with a lot of pressure and speed. Many of these new forms of "hybrid media content" caught between advertising and entertainment make it difficult for children and adolescents to identify commercial messages correctly.

What are the risks of these new strategies that the advertising industry applies? Which new phenomena can be observed? How do advertisers, children, adolescents and parents react to the changing conditions of commercial communication in the digital era? These questions are focused on at this year's meeting of our TWG in Madrid.

OPEN PANELS

Further, in addition to the examination of the conference theme, this year?s meeting wants to provide a forum for current theoretical debates as well as empirical studies. Therefore, open panels will create space for innovative contributions. Submissions should provide special relevance or news value for the field of advertising research. We invite all colleagues, especially non-members of our TWG, to present interesting aspects of their current work.

GUIDELINES FOR CONTRIBUTIONS

The conference will consider both theoretical and empirical papers in form of abstracts for double blind peer reviews.

The conference also welcomes panel proposals consisting of 4 presentations. Authors should provide a 500-words abstract for a single paper proposal. Please note the author names and affiliations on an extra cover sheet followed by an anonymous abstract page. In all cases the panel proposals should consist of a panel abstract (500 words), in combination with abstracts for each of the individual presentations (500 words). Complete panel proposals only? consisting of 4 papers and a panel abstract ? are considered for presentation. No more or less than 4 presentations should form a panel proposal. The proposals should indicate a panel chair or respondent.

The conference language is English. Submitted abstracts preferably conform to APA 6th reference style. All contributions should be submitted electronically in Microsoft Word, Rich Text Format or PDF format to Teensandads@gmail.com.

IMPORTANT DATES

Submission deadline for abstracts (paper and panel proposals): May 30th 2015, 24.00 CET Notification of acceptance (paper and panel proposals): June 30th 2015 CONFERENCE

Registration and Reception

The fee for registration will be 90 Euro. Students: 45 Euro

Venue

Faculty of Media & Communication Science Av. Complutense s/n 28040 Madrid (Spain) Conference Days: 5th-6th November 2015 Patricia NuìnÞez (Chair) ? pnunezgo@ucm.es <mailto:pnunezgo@ucm.es> Sarah Kohler (Vice Chair)? sarah.kohler@uni-muenster.de <mailto:sarah.kohler@uni-muenster.de> Guido Zurstiege (Vice Chair) ? guido.zurstiege@uni-tuebingen.de <mailto:guido.zurstiege@uni-tuebingen.de>


Call for Papers: The Story of Children’s Television – An International Conference

Accompanying the major exhibition ‘The Story of Children’s Television, 1946 to the Present Day’, a collaboration between the Herbert Art Gallery and Museum and the University of Warwick, Dr. Helen Wheatley and Dr. Rachel Moseley (Warwick) and Dr. Amy Holdsworth (Glasgow) invite you to submit 250 word abstracts on the subject of children’s television for a two-day, international conference. This conference seeks to combine discussion of the history of children’s programming with analysis and reflection on the current landscape of children’s television and its future. The conference wishes to acknowledge and analyse the significance of children’s programming in the broader context of television production, and to discuss its production as both a creative process and a business enterprise. It invites reflection on the place of children’s television in the broader history of the medium, and in relation to notions of cultural heritage, collective remembering and n ostalgia. It also offers a space for scholars to consider the impact of change on the production and circulation of children’s television, and for discussion about viewing practices and the particular issues raised by studying the child viewer. Our keynote speakers include Professor Dafna Lemish (Southern Illinois University) and Professor Karen Lury (University of Glasgow).

We are particularly interested in receiving proposals on the following areas:

-           The history of children’s television and the relationship of that history to present and future children’s programming

-           Key figures in the field of children’s television production and their works

-           The national specificity of children’s television and/or the role that children’s television in the construction of national identity

-           Work on memory, nostalgia and/or the idea of cultural heritage as it relates to children’s television

-           The relationship between children’s television and other media

-           The impact of new production technologies or new delivery platforms on children’s television

-           Work on specific genres on children’s programming

-           The marketing and merchandising of children’s television

-           Reception studies of children’s viewing

-           Analyses of the production of children’s television

-           The ‘address’ of children’s television and the child viewer as citizen and/or consumer

-           The past, present and future of public service broadcasting as it relates to children’s television

 

The conference will be jointly held at the University of Warwick, Coventry, UK and the Herbert Art Gallery, 6-7 July 2015.

Abstracts of 250 words in length should be sent toHelen.Wheatley@warwick.ac.uk  by the 28th of February 2015.

Members:

  • Jessica R. Abrams, Member
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