Public Relations


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Public Relations is concerned with the theory and practice of communication between organizations and specified publics.

Members are concerned with developing a greater understanding of the theoretic basis for effective communication through both laboratory and practice of communication between organizations and specified publics. Members have research interests in such issues as target group analysis, internal/external communication integration, systems analysis and channel effectiveness. At the same time the Division is concerned with the application of theoretic advances for the solution of pragmatic public relations problems.

Members share communication techniques developed to accomplish specific Public Relations goals of consultant clients, or corporate employers. The Division goals include the development of a consulting network, a long range research program and investigation into the issues of public relations education accreditation and curriculum development.

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Ewha Womans University, Division of Communication and Media (EWHA) and The Korean American Communication Association (KACA) jointly award outstanding research proposals focusing on Korea-related communication and/or media studies. A total of $4,000 will be awarded to the winning recipient(s). Ideally, one or two faculty-led projects will be competitively selected to receive $4,000 ($2,000 for each of two projects). The half of the award will be distributed at the beginning of the award cycle (August 2016) and the remaining half will be distributed at the completion of the study within two years (August 2018). The research findings should be presented at one of the KACA research sessions at NCA, ICA, or AEJMC 2017-2018.



All material must be submitted electronically to the Award Committee Chair, Dr. Joonghwa Lee (, by 5 April 2016 at 11:59pm EST.


Any topic that advances Korea-related communication and/or media research is eligible for the award. Proposals must emphasize contributions to relevant research streams and the Korean society in general. All methods, whether qualitative or quantitative, are welcomed.


The proposal should be submitted in a word document with the .doc extension, 12 points, Times New Roman, double-spaced with page numbers, 1-inch margin on each side. Otherwise, the proposal will be disqualified. Hard copies will not be accepted. The proposal should be no more than five pages excluding references, timeline, and other additional materials. It should include the following sections:

1)      An overview of the study, stressing the importance of the topic and the fit with Korea related communication and/or media research.

2)      A brief literature review citing the most relevant articles and describing where the project fits with past research; This section should include the research questions and/or hypotheses, if applicable;

3)      Proposed methods, with as much detail as possible;

4)      A proposed timeline from inception of the project to presentation at one of the KACA research sessions at NCA, ICA, or AEJMC (2017-2018). Note: The project must be completed within two years from the date of the business meeting in which the first half of the award is granted.


Include a current curriculum vita for PI and Co-PIs and a detailed project budget, targeting either $2,000 or $4,000, showing how the research funds would be used. For the most part, indirect costs, personal memberships, and subscriptions to software or journals will not be funded, unless justified by the researcher(s). If matching funds are promised by another source, please include a letter (or e-mail) of support from the department chair or other administrators responsible for those funds.


Any full-time faculty member who is currently teaching, researching or studying communication or media in North America, Korea, or elsewhere is eligible to apply. To be considered for the award, the PI should be a KACA member as of 5 April 2016. Members of the KACA Executive Committee (2015-2017) are not eligible to apply.


Half of the awarded funds will be distributed at the start of the project, and the other half will be awarded when the project is completed and presented at one of the KACA research sessions at NCA, ICA, or AEJMC within the two-year deadline. Recipient(s) are required to submit an annual short progress report. Those who do not complete the project in two years from the date of award become ineligible for the additional funding. Proposals will be blindly reviewed by the selected reviewers, KACA Award Committee, and KACA Executive Committee. The committees reserve the right not to present the award.


2016 James E. Grunig and Larissa A. Grunig
Outstanding Thesis and Dissertation Awards
Public Relations Division, International Communication Association

The public relations division of ICA invites submissions for the 2016 James E. Grunig and Larissa A. Grunig Outstanding Thesis and Dissertation Awards. Eligible entrants for this competition cycle include theses and dissertations successfully defended during the period from 1 January 2014, through 31 December 2015. Theses and dissertations must focus upon phenomena, issues and questions relevant to the study of public relations. Award winners will be recognized at the ICA Conference in Fukuoka, Japan, 9-13 June 2016. 

As in the last four competition cycles, award aspirants are asked to condense their theses/ dissertations into a 30- to 40-page manuscript. The advantages of this requirement include helping our newer scholars to prepare their research for publication consideration, reducing the workload on award judges, and facilitating objectivity in the awards process. All manuscripts submitted for the awards will be subject to double-blind review. 

Submission Requirements


To enter the thesis/dissertation competition, please submit the following: 

  • One electronic copy of a 30-40 page manuscript, typed, double-spaced, based on the thesis/dissertation. The page limit is for manuscript text only and excludes references, charts, and figures.
    • The manuscript must be written in English.
    • The manuscript must be carefully edited to conceal the identities of the author, his/her institutional affiliations, and the thesis/dissertation advisor, so as to preserve the objectivity of the judging process.
    • The manuscript may be written especially for the award submission, or it may be a compilation of appropriate sections from the thesis/dissertation.
    • The manuscript must include an introduction, literature review/conceptualization, method, findings, and discussion of the significance of the findings for public relations scholarship
  • Technical requirements: The manuscript and all supplemental material must be submitted as an emailed attachment in a single electronic file in MSWord. Please do NOT submit your entries in pdf, as not all non-U.S. reviewers have access to the software for reading these files. The manuscript must be submitted via email. If your file is too large to send via email, then you need to reduce the file size.
  • An abstract of the thesis/dissertation, not to exceed 150 words. The abstract must be written in English. The abstract must be on the first page of the submission’s single file.
  • An email text to the awards chair indicating (1) current contact information and affiliation of the author, (2) thesis/dissertation manuscript title, (3) date of thesis/dissertation defense, (4) university where thesis/dissertation was defended and degree awarded, and (5) contact information for thesis/dissertation advisor. 


The deadline for submitting manuscripts for this competition cycle isMarch 2016, by 11 p.m. Pacific Time. All materials must be received by this date and time. Award aspirants are requested to not submit full theses and dissertations to the awards chair and to not submit materials without first ensuring that they comply with ALL the submission requirements. Submissions that fail to conform to the requirements will be automatically disqualified. 

Please send all materials via email to the awards chair, indicated below. For the subject line, please indicate “Grunig Thesis/Dissertation Awards SUBMISSION”. Thank you. 


All manuscripts submitted for the awards will be subject to double-blind review by three independent judges. In the event that submission volume requires more than three judges to participate in the evaluation process, the award winners will be determined through standardized scoring.


Chair, Grunig & Grunig Thesis/Dissertation Awards

Bey-Ling Sha, Ph.D., APR
Professor and Director
School of Journalism & Media Studies
San Diego State University
San Diego, CA  92182-4561

PhD Fellowship at University of Oslo - see for more information.

The Division Business Meeting Minutes are now distributed - let Lee Edwards know ( if you didn't reeive a copy and need one sent to you direct. 

Call For Papers

International conference BCNmeetingPR#6 Barcelona International PR 2016 Conference Barcelona,

28 and 29 June 2016

We are pleased to announce that Barcelona International PR Meeting #6 will take place next 28 and 29 June 2016 in Barcelona. The sixth edition of the conference is entitled Developing Public Relations:

Entertainment, Ethics, Innovation, Teaching, and Territories and we warmly invite you to attend.

In a crowded promotional culture, although the e-word least mentioned is extinction, no field can rest on its laurels. Writers have proclaimed the death, or at least the end of, both Advertising and Marketing.

Neither has yet happened but to secure a future, PR must keep developing. Accordingly, we suggest four areas for consideration and add some questions and suggestions below, As usual, we stress these are NOT put forward as any kind of definitive list - but as prompts for a spread of responses: entertainment, ethics ,innovation ,teaching and territories.

In line with our consistent practice as conference organisers, we invite a wide range of contributions and welcome any proposals that help explore the spectrum of concerns of developing contemporary PR. We hope to offer publishing opportunities and will keep you in touch with our progress.

*****Deadline for abstracts*****

Abstract submission for an individual presentation (abstracts of between250-300 words) or a panel (3 presenters maximum and overall submission to have 250 word abstract and 3 shorter abstracts up to 200 words each):

15 February 2016

Acceptance notification (by email) will be no later than: 22 February 2016

Early bird payment: 26 March 2016

Submission of selected papers: before the conference

Please pass this message on to your department and to colleagues who may be interested in our conference.

We hope to welcome you ? or welcome you back ? to Barcelona in 2016,

Organizing Committee

Barcelona PR Meeting #6

International PR 2016 Conference

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Dear members,

Please find attached a call for papers for an ICA pre-conference, Powers of Promotion: Apprehending the Social and Political impacts of Promotional Culture, co-sponsored by the Public Relations division.

The conference aims to create a multidisciplinary approach to promotional activities and bring together researchers from cultural studies, political communication and public relations. The conference is sponsored by the ICA divisions of Popular Communication, Political Communication, and Public Relations, thus allowing for an interdisciplinary mix of approaches.

The conference is a one-day conference with two parallel sessions of panels (see attached outline) and one keynote, which we are in the process of confirming. We plan to have a maximum of 60 people attending, and aim to create an intimate atmosphere and lively discussions over the day with an in-house lunch and coffee breaks. The Finnish Institute in Japan is providing us the locale in downtown Tokyo, and there might be some extra curriculum activities already on the 7th.

I attach the conference CFP here (deadline for abstracts: 1 December), and you can find it also in the web:

Defence, Diplomacy & Development

(Re)Shaping Societies: Global Tasks for Public Relations in the 21st Century

Monday 4th July, 2016

London College of Communication, University of the Arts London

The aim of this conference is to bring together strategic communicators working in civil society and academics to explore and discuss the role of public relations theory and practice in shaping emerging and existing societies. In recent years some public relations scholars have adopted a sociological perspective on strategic communication. This view sees the discipline as actively constructing and structuring the world in alignment with a number of structural forces - often corporate, governmental or state-based.

Such theories draw on a socially constructed epistemology (Heide, 2009; Ihlen and van Ruler, 2009) through which strategic communications practice ?produce[s] a common social reality? (Heide, 2009: 43).

Applications of these sociological analyses have tended to operate either at a theoretical level (Ihlen et al, 2009) or from a distinct critical perspective, employing concepts such as discourse theory or adopting readings of public relations as a cultural intermediary (Hodges, 2006).

The aim of this conference is to move beyond studies of what could be considered meso-level activities, such as marketing or corporate communication campaigns (Ihlen and van Ruler, 2009: 3) to focus scholarly attention on, arguably, macro-level communications activity and the ways it is responsible for shaping the values and norms of societies.  In particular we are interested in understanding how the increasingly professionalised and globalised discipline of public relations (Freitag and Stokes, 2009; Gannon and Pillai, 2013) shapes emerging societies in post-conflict or transitional environments. To advance such interests we have devised three thematic strands for the conference:

  • Defence: how are the military and intelligence agencies

using communication strategically to prepare for, manage and embed specific state-focused or governmental aims? For example, how are 'information ops' deployed to destabilise hostile regimes; how is public relations used to communicate with civilians in conflict or post-conflict zones; how can strategic communications be used for coalition-building among local stakeholders (politicians, tribal elders, aid agencies, etc)?

  • Diplomacy - what communication strategies adopted by

governments or inter-governmental organisations, such as the UN or NATO, are used to achieve opinion or behaviour change? This could include studies of inter-governmental lobbying for policy or regime change; the role of social media in engaging civilians as part of 'public diplomacy' campaigns; how can strategic communication - both interpersonal and external ? be used in negotiation situations, e.g. terrorism, back-channel diplomacy, peace negotiations, etc?

  • Development - how is public relations used by stakeholders

in supporting social development? This could include direct public-facing activity by NGOs and aid agencies, such as in-region public health awareness campaigns, the use of public relations in lobbying for aid budgets and aid programmes. Also, what role does PR play in higher ideas around progress, social integration, peace and social justice.

Although these themes lend themselves to the 'global tasks' facing public relations, we are also interested in receiving submissions about public relations' role in shaping established societal frameworks - providing they cover some of the main issues raised above.

Call for papers

We welcome submissions that adopt a critical as well as functional account of public relations in the above contexts. The overarching aim of the conference is to encourage collaboration and partnership between practitioners and academics to develop new thinking across the field. We encourage challenging and thought-provoking proposals from individuals, groups or organisations. The best papers will be selected to go for review by the Journal of Communication Management who will publish a Special Issue in support of the Conference.  To submit a paper for presentation at the conference, please email abstracts (300-500 words) to

The deadline for abstract submission is 15th February 2016.

Full details are available at

Gloria Walker, ABC, FRSA,CertGA

Consultant in Strategic Communication

52 Melbury Avenue

Southall, Middlesex  UB2 4HT

United Kingdom



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